Why The Panthella Lamp Is A Success - 1046 Words

The Panthella floor lamp was designed by a very popular Denmark interior and furniture designer Verner Panton, a qualified architect whom mainly designed lamps born in 1922 - 1998 his Panthella lamp was his most popular light design, in 1971 the lamp was designed by Verner Panton and manufactured by Louis Co established in 1892 Denmark. (Panthella. n.d) This Essay investigates why the Panthella lamp is a success, its design history and what makes it desirable to the consumer, I choose the lamp from the Landmarks collection at Auckland Museum because of its similarities in shape and metaphorical relationship to my group’s own product the ‘Pokà ©cup’ and business model. In relation to the western cannon historically being quite a recent lamp†¦show more content†¦In relation the BMC the Panthella created good value proposition through having good fitness for purpose, long durability through its new for its time ABS plastic material and also having great st yle and different color options that consumers could become emotionally attached. In Verner Panton’s early stages of designing lights, he partnered with Louis Poulsen a Danish Lighting manufacture established in 1874, (louis, 2006) although he was the soul designer of the Panthella floor lamp Louis Poulsen was a key partnership in the BMC for the Panthella that funded, manufactured and distributed the Panthella all over the world through their global distribution. â€Å"With Louis Poulsen as a partner, we can together create a future-proof lighting project that fulfils the highest standards of quality functionality and design.† (Louis, n.d.) They are a leading, well respected light manufacture that have received numerous prizes and awards including the ‘novo Eco award’ (Louis, n.d.). Being launched in a time period considered a ‘consumer society 1858-1981 (Best, 2015), the Panthella did very well in sales and became has become very popular to this present day, as a result Louis Poulsen recently announced on the 29th July 2016 a smaller desktop version of the Panthella called the Panthella MINI table. Since the retro-wave of the 1990s rolled over us, enthusiasm for Verner Panton s lamps has risen